Why Choose Me?
Selling your home is one of the most important financial decisions you'll ever make. You deserve an experienced professional who will protect your investment, negotiate aggressively on your behalf, and provide exceptional service from beginning to end.
My personalized service, professionalism, integrity, market knowledge, enthusiasm, and dedication are what set me apart. As a licensed Real Estate Broker with more than two decades of experience, I have successfully closed over $200 million in real estate sales, helping buyers and sellers achieve their real estate goals with confidence.
When you work with me, you receive the personalized attention of an experienced broker combined with the resources, technology, and support of HomeSmart Realty West. This allows me to provide a higher level of service while remaining accessible throughout every step of your transaction.
Because I have negotiated a competitive commission structure with my brokerage, I am able to offer full-service representation for just a 1% listing fee—allowing you to keep more of your hard-earned equity without sacrificing the quality of service you deserve. Selling a $300,000 home requires the same commitment, paperwork, legal responsibility, marketing, and attention to detail as selling a $3,000,000 property. Every client receives the same exceptional level of service, regardless of price.
My Full-Service Marketing Includes:
• Professional photography at no additional cost
• MLS listing with maximum exposure
• Syndication to major real estate websites, including Zillow, Realtor.com, Redfin, Homes.com, and more
• Weekly open houses (when appropriate)
• Private showings for qualified buyers
• Complimentary decorative staging consultation
• Strategic pricing and customized marketing plan
• Professional negotiation to secure the highest price and best possible terms
• Transaction management from listing through closing
I never reduce the quality of my service simply because I offer a lower commission. My commitment has always been to provide every client with exceptional representation, expert guidance, and tireless advocacy. Your home is likely one of your largest financial assets, and I treat every transaction with the care, professionalism, and dedication it deserves.
From our first meeting to the day you receive your proceeds, I personally manage every aspect of your transaction. I market your property, coordinate showings, communicate with prospective buyers and agents, negotiate offers, oversee inspections, monitor deadlines, manage all required paperwork, and supervise the closing process to ensure a smooth, successful experience.
My goal is simple: to maximize your home's value while making the selling process as seamless and stress-free as possible.
My clients' testimonials reflect the level of service, communication, and results I consistently deliver.
Schedule Your FREE Consultation
If you're considering selling your home, let's talk. I'll show you how my proven marketing strategies, expert negotiation, and 1% full-service listing program can help you save thousands in commission while still receiving the highest level of professional representation.
Lida Honary
Lida has won multiple awards for her work as a real estate specialist. She has been nominated for multiple Circle of Excellence awards, as well as won Top Producer in HomeSmart Realty West 2016-2025.Experience. Integrity. Results. Exceptional Service. More Money in Your Pocket.
Client Reviews
“Lida is one of the best agents I work so far. She is very responsive and has tremendous knowledge and experience in this field. She has great negotiation skills and knows the market and agents very well. I highly recommend her.”
— Buyer in Poway, CA“Lida has been an absolute pleasure to work with and she helped me find great properties over the last few years. I would not trust anyone other than her to help me navigate through this competitive housing market. She is very knowledgeable and experienced in what she does and went above and beyond to help me with the whole purchase process. She is super professional, always on time and very motivated to do the best for who she is representing. I would highly recommend her to anyone who is looking to buy or sell in this competitive housing market. Thank you so much Lida for all your help and I look forward to working with you in the near future.”
— Seller & Buyer in Rancho Bernardo, CA“Lida found our first home. She has been in the business for quite a long time, making her very knowledgeable. She guided us along the way, especially when we had some issues with our lender. She made sure that our lender was on top of things. It wasn't an easy process, but she made everything possible. Also, if you need her, she will respond right away.”
— Buyer in 92127“Lida is the best! Our house sold in 5 days with many offers. She helped us find a new home too. We had lots of questions and she always got back to us right away. She is a hard worker who will get the job done! I highly recommend Lida!”
— Seller & Buyer in Carmel Valley 92130Check out more of my reviews!
